In recent years, Dodge has seen a steady decline in interest towards its flagship muscle car, the Dodge Viper. The name alone is synonymous with the very best of American Muscle, and yet sales numbers indicate an extreme decline in interest towards the vehicle. Fret not, muscle fans, Dodge has a plan to right the ship, and so far it seems to be working. This plan is a simple one, reduce the price of the Viper by roughly fifteen thousand dollars.
With the Viper now costing approximately $85,000 sales have been on the rise. But with competition from the more powerful and less expensive Challenger SRT Hellcat, which Dodge seems to have put a lot more advertising weight behind, does the Viper have a chance to regain its throne atop the muscle world?
We here at Upstate Chrysler Dodge Jeep Ram would love to see the Viper experience a large scale return to American roadways, but acknowledge that it does face an uphill battle. If you'd like to come and inquire further about the Viper or any of our available models, come see us at 125 Prospect St Attica, NY and we'll make sure to answer your every question and help you find the ideal vehicle for you.
